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An insiders guide to writing superb copy
Every copywriters process is different. We each have our little tricks of the trade that invariably inspire us to craft our best work. Today I would like to share with you the three things that are always on my effective copywriting checklist. I hope these simple steps will inspire you to create engaging, meaningful and effective copy.

You can't do everything yourself - outsource to grow
One of the most costly mistakes any business owner can make, is thinking that they are actually capable of doing everything themselves. too often we see business owners trying to be specialists in every field, from accounting and finance, to management or marketing and public relations. 

Reality check: just because you own your own business, you are not automatically an expert in all things business. To take your business to the next level, invest in strategic execution by a professional team. When you trust an expert to tactically help achieve your business goals, you can relax and focus your energy where your own expertise truly lies.

Artificial Intelligence - what does it mean for your business?
Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.


Understanding social media basics - what social media accounts should I use?

At Marketing Eye we are regularly asked by clients " what social media platform should I use?" and "what sort of content do I put on my social accounts?"

Social Media is an important communication and engagement platform businesses should think about strategically. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice 'dress code' to make things simple.

Our Top 15 Websites for Creative Marketers
Creative marketers are in great demand. They hold the key to a successful marketing campaign. 

Some marketers are just born creative and can come up with a creative campaign on the way to work. Other's like to spend their time being inspired by the environment in which they live in, or find the internet a great source for inspiration. Most creative concepts are usually seeded by a combination of multiple points of inspiration.

If you are looking for inspiration online, here are our top 15 websites we recommend creative marketers check out:
Will mobile adverts become mainstream?
Are consumers actually receptive to mobile adverts for a cheaper phone bill?

Unlockd, is an Melbourne-based mobile tech start-up just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Digital vs Traditional marketing
As digital marketing continues to grow, so too grows the politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep cropping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.
10 Things you need to do right as an entrepreneur in 2016
There are so many things that entrepreneurs do right, and often it is for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change. 
The big picture is daunting, dangerous and daring - try it ** This blog is R-rated
Fuck it! Seriously, I know I just swore but that's exactly how I feel right now. We keep holding ourselves back in fear of something. Actually, everything. But where does that get you? Nowhere, that's where.
How to mark the end of the year
The end of the year is neigh. It has come along for many of us, faster than we would have liked.

It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
How Charters Towers is defying the drought to employ 1,000
For the past 4 days, I have been in rural North Queensland township of Charters Towers. The town has just over 6,000 people, but the catchment of its region extends to just over 12,000 and takes in neighbouring townships.
The role that science, physics and creativity plays in marketing
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
What does Marketing Eye give you that other marketing firms don't?
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
10 Things every retailer must do before Christmas
The countdown is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.

So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas? Here is your retail marketing “TO DO” list to help you decide.

Why a Melbourne company is setting up an incubator in rural Queensland
If you have read this blog for a while, you may have realised that I am a country girl. I grew up in rural North Queensland in a small township called Charters Towers, just over an hour west of Townsville. It seems like a million years ago now, as I have been living in big cities for the past 20 years or so. I currently reside mostly in Melbourne and from there I have built a multi million dollar international business. What I have realised about business is that the  more mature my business becomes, the more flexible I am with where I work from. It certainly has got me thinking about where in the world people can build successful businesses from and what are the hurdles that they must overcome if they are not located in a major city.

I've always been aware that I have all the things in life that are necessary to become successful; mentors, learning and development, financial stability, and a community... and the right mindset. But it wasn't always that way, and the first thing that you need to know about being successful is that you have to have the right mindset and belief that anything is possible. It takes so many parts to be successful, but I guess for most of us, it just starts with a dream.

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