Marketing

An insiders guide to writing superb copy
Every copywriters process is different. We each have our little tricks of the trade that invariably inspire us to craft our best work. Today I would like to share with you the three things that are always on my effective copywriting checklist. I hope these simple steps will inspire you to create engaging, meaningful and effective copy.

You can't do everything yourself - outsource to grow
One of the most costly mistakes any business owner can make, is thinking that they are actually capable of doing everything themselves. too often we see business owners trying to be specialists in every field, from accounting and finance, to management or marketing and public relations. 

Reality check: just because you own your own business, you are not automatically an expert in all things business. To take your business to the next level, invest in strategic execution by a professional team. When you trust an expert to tactically help achieve your business goals, you can relax and focus your energy where your own expertise truly lies.

Artificial Intelligence - what does it mean for your business?
Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.


Our Top 15 Websites for Creative Marketers
Creative marketers are in great demand. They hold the key to a successful marketing campaign. 

Some marketers are just born creative and can come up with a creative campaign on the way to work. Other's like to spend their time being inspired by the environment in which they live in, or find the internet a great source for inspiration. Most creative concepts are usually seeded by a combination of multiple points of inspiration.

If you are looking for inspiration online, here are our top 15 websites we recommend creative marketers check out:
Will mobile adverts become mainstream?
Are consumers actually receptive to mobile adverts for a cheaper phone bill?

Unlockd, is an Melbourne-based mobile tech start-up just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Digital vs Traditional marketing
As digital marketing continues to grow, so too grows the politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep cropping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.
How to mark the end of the year
The end of the year is neigh. It has come along for many of us, faster than we would have liked.

It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
How Charters Towers is defying the drought to employ 1,000
For the past 4 days, I have been in rural North Queensland township of Charters Towers. The town has just over 6,000 people, but the catchment of its region extends to just over 12,000 and takes in neighbouring townships.
The role that science, physics and creativity plays in marketing
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
What does Marketing Eye give you that other marketing firms don't?
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish
Unearth your brand potential
There is one thing that has stood out for Marketing Eye in Atlanta and that is our capability as branding experts to supersede much of what is designed locally and produce fresh, innovative and high impact brands that stand out.
Fast and furious... growth that is built to last
It's happened. I tell you... I dreamed about it but didn't really expect it would really happen. It did... and now I am chasing my tail.

The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.
The talent hunt for tech-savvy marketers
There is an abundance of marketers piling out of Colleges (Universities) around the world, having completed four years of arduous learning mostly from professors who may have never set foot in a significant corporation and held a position of CMO, Marketing Director, VP of Marketing or anything other that would give them the experience to show their students what it takes to be a marketer in today's world.

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