Is your business structure holding you back?
One of the most costly mistakes any business owner can make, is thinking that they are actually capable of doing everything themselves. too often we see business owners trying to be specialists in every field, from accounting and finance, to management or marketing and public relations.
Reality check: just because you own your own business, you are not automatically an expert in all things business. To take your business to the next level, invest in strategic execution by a professional team. When you trust an expert to tactically help achieve your business goals, you can relax and focus your energy where your own expertise truly lies.
5 reasons why you should outsource your marketing
- Outsourcing is a cheaper solution: It’s true, outsourcing your marketing needs to a full in-house department is a cheaper solution to hiring a marketing manager or team internally.
- Marketing provides the forum for sales to occur: Let your marketing do the talking.
- Your focusing too much on tasks and not on strategy: Throwing a few marketing efforts such as a brochure and an ad together here and there is not going to get you results. In fact, this is bad marketing. You need a thought out and well devised strategy plan to guide your efforts and market your business the right way.
- Scalability: Having a team of outsourced marketing professionals at your disposal, allows your business to handle an increase in marketing initiatives.
- You can’t keep up: Keeping up with the changes in marketing these days is like trying to keep up with your favourite celebrity’s life, it’s hard right?! The constant introduction of new technologies, digital platforms and marketing trends is advancing the way marketing is conducted. If you don’t keep up, you’ll only fall behind your competition.
Why choose Marketing Eye Brisbane as your outsourced marketing department?
- We adopt a client centric approach where we are committed to building and maintaining a relationship with each of our clients.
- Our team is young, dynamic, innovative and forward thinking.
- Extensive experience across industries including, professional services, technology, retail, construction, IT + more!
- From social media and digital marketing to branding, public relations, content marketing and website development – our team is well equipped.
- Marketing Eye is the largest outsourced marketing department in Australia with proven results.
What makes us so unique?
Onboarding new clients
All new clients are inducted like an employee would be. It’s through this experience that they really get to know who we are and how we work. The induction, or on-boarding as we like to call it, takes clients through all the different touch points of the relationship that they will be in for over the next 12-months. From how to get the most out of their marketing manager, through to what are the best ways in which to optimise Marketing Eye’s resources in your own team. Basically, we let you know everything there is to know about us upfront, and tell you all the tricks of the trade as to how to get the best ROI from our people. Our transparency across how we spend our time is refreshing to clients, as is our reporting system – and during induction, we let you know how this works.
Workshop the future
Known as one of the best marketing workshops in the industry, and up there with the big consulting firms, Marketing Eye delivers a 3 to 4 hour workshop with key management in our clients businesses, covering everything from the high level business plan through to all tactical marketing initiatives that relate to your business.
We research your company, industry and competitors beforehand, ensuring that when we are in the workshop, we are ready to bring ideas to the table, challenge the norm, and really dig deep into the entire marketing mix and its role in achieving your business goals.
While you pay for one person to be in the meeting, you will find that between 2 and 3 people are always there, giving you more than one set of ‘Marketing Eye’s’ at no extra charge. We also try to include interns in workshops that are completed at a Marketing Eyeoffice, giving them valuable experience in understanding how to dive into a company and find the right marketing solutions to their marketing needs.
Pushing for performance
Our team is constantly being pushed and challenged internally to out-perform each and every strategy that has been delivered. We start from scratch every single time a marketing strategy is being developed to ensure that we are completely aligned to the clients expectations, brand and financial ROI. All of our marketing team want to be the best. They are ambitious, highly motivated and natural self-starters – critical to giving you the depth and breathe in marketing support required to power your sales teams performance.
They are also educating themselves whether it’s through reading, webinars, seminars, or courses internally and externally. This is imperative to being on top of the marketing game given the extraordinary changes in marketing technologies and tactical persuasion over the past 5 years.
Structure allows a faster, harder and smarter approach
After years of working in marketing consulting, we have formulated a way that we work with clients that is unparalleled in the industry – particularly with businesses with $2 million to $200 million in revenue. We know that the companies we are working with are looking to jump to the next level. They typically have invested in their team and technology to power their existing performance leaving marketing as the big gap. That’s where we fit in. We work tirelessly with your team, collaborating where required, to identify the gaps, and not only improve your brands performance, but its ability to connect with customers and prospects.
We do strategy first, then execute and measure. Simple, yet effective.
Industries we work in are varied
We started out as a technology, biotechnology and health marketing company, and have since expanded 10-years ago to include:
- Professional Services
- Transport and Logistics
- Financial Services
- Online / e-commerce / APP
In each industry sector we have worked with a minimum of 20 companies, and in total, we have now developed almost 350 marketing strategies making us one of the most experienced SMB marketing company in Sydney, Melbourne or Brisbane.
Technology powers our performance and yours
We use a number of technologies to power our performance. In January 2016, we will launch the next generation of marketing APP’s with our own proprietary customer-centric, resource rich marketing platform. This technology will cut 2 to 3 hours of normal marketing management administration off your contract, that you would need to use no matter which company you worked with. If you add this technology to our e-marketing, social media and marketing automation technologies – you will find a very tech savvy, fast-paced marketing team at your disposal.
We listen to your requirements and adapt when needed
As all of our team works for Marketing Eye with no freelancers, or outside companies in the fold, we are able to be more adaptable, flexible and cost-efficient than our competitors.
There are no third party markups for outsourcing of personnel, or skills – and that’s something our customers are thankful for. If you have something urgent to be done, we can work day or night to make it happen. Our team in the US are on alternative hours to Australia – giving us the resources need to fulfil your needs should something urgent arise.
Export and expansion is in our DNA
As a company that has expanded into the US three years ago, and now opening offices in Europe and Asia, we understand what it’s like to expand your business and sell to customers with a different lingo. In fact, we have nailed marketing locally in the US, and are already the number one company on Google for most searches in the areas in which we operate – so this is yet another experience and tactical application we can readily share with you.
What are the first steps to working with Marketing Eye?
First step is to contact us to discover how our outsourced marketing solutions can work for your business. Then the rest is all about your experience and if we both fit, then it’s all systems go.